One more step, every day

Just keep goin.

Over a decade taking global characters across Asia. I chase new tech the way I chase new markets, and fold every new tool into what I already do well.

Find your Ikigai Read the journal
02 / About

Same bridge. Both directions.

For more than ten years, my work has been one bridge: help global characters find a home across Asia. Different markets, different cultures, same question every time. Will people here love this?

This site is the other side of that bridge. Not the CV. The notebook. What I read, how I train, what I build with AI, and the tests I make so you can find your own direction.

唔係 CV，係我本公開筆記簿。

Brands I've helped bring to Asia
  1. 01
    Hello KittyOne of the highest-grossing character franchises in the world.
  2. 02
    SpongeBob SquarePantsThe highest-rated series in Nickelodeon history.
  3. 03
    Emily in ParisThe Netflix drama's Starbucks collection, launched across 12 Asia-Pacific markets.
  4. 04
    CoComelonThe #2 most-viewed YouTube channel in the world.
PILLAR 01

IP & characters

Why some characters travel and others stall. Trade days, family days, and the shelf that checks both.

PILLAR 02

AI, human in the loop

Gemini Certified Educator. I build agents for my own work. AI sees the signal. People make the call.

PILLAR 03

Small daily units

Shrink the unit until starting costs nothing. Training, reading, parenting, business. Same rule.

03 / Journal

The streak doesn't care how long.

It only asks whether you started. Daily exercise since May 3, books from the flights in between, all logged in the open. 做幾耐唔緊要，最緊要今日有開始。

Daily exercise, every day

May 3 → Sep 19 · 140 days
Less More · shade = month average

Sick days and trips? The unit shrank to five minutes of stretching. September 1: six minutes. Still counts.

Now open Atomic Habits James Clear

Hover or tap a spine to open it. Covers belong to their publishers.

終生學習 · Still learning
Gemini Certified Educator badge
Gemini Certified EducatorGoogle for Education
UC Davis logo
AI Agents: From Prompts to Multi-Agent SystemsUniversity of California, Davis
04 / The lab

Small builds. Shipped in public.

Each one starts as a free page here. When people actually use it, it gets its own address. 由最簡單做起，多人用先慢慢 build 上去。

test.justkeepgoin.comPrototype

Ikigai Blueprint

Ikigai means "a reason for being": where what you love, what you're good at, what the world needs and what people value meet. A free 8-minute test maps yours.

Take the test →
Homepage of the Maggie and Co. family site: Six small souls, wrapped in love, with a photo of Maggie the dog
ai.justkeepgoin.comMoving here

Maggie's litter

Six puppies, one AI growth dashboard. An AI vet layer caught a weight dip before we did. AI saw the signal. We made the call.

KEEPGOIN app on a phone: pixel pet Pupu, a tempura shrimp, at level 20
app.justkeepgoin.comUsing daily

Pupu, my fitness pet

A Tamagotchi for my health data. Steps, meals and daily tasks feed a pixel tempura called Pupu (海老天). I level up, Pupu levels up.

game.justkeepgoin.comIdea

Blind-box moment

From the Osaka fish tank. Price fixed, outcome can be nothing, reveal in public. A tiny game on why that works.

Ivan teaching an IP pitching masterclass at Hong Kong Baptist University
justkeepgoin.com/pitchIdea

P.I.T.C.H. check

Person, IP Core, Traction, Cultural Fit, The Ask. The five things a buyer listens for. I teach it at HKBU. Next, a self-check anyone can run.

05 / Field notes

Experience first. Then the lesson.

Recent posts from LinkedIn, Instagram and Threads.

HKETO Singapore slide: Same bridge, opposite directions HKETO Singapore · Oct

Same bridge. Opposite directions.

I bring global IP into Asia. I met someone taking Chinese IP overseas. The traffic now runs both ways.

IG Threads
AI agents slide: a plush character on a treadmill AI agents · Oct

AI agents just got a face.

Two went plush, one stayed flat on purpose. Licensing has run this playbook from day one. The character gets noticed first. Trust comes after.

LinkedIn IG
Tokyo Toy Show slide: Ivan at a character booth Tokyo Toy Show · Aug

Same booth. Two different questions.

Trade tells you if it can be built. Families tell you if it should. The shelf checks both.

LinkedIn IG
Osaka slide: Ivan holding the fish he caught Osaka · 大阪

Everyone thought I had lost.

¥6,600 for one fish. Nobody pays that for a fish. They pay for the sixty minutes before you know.

LinkedIn IG
06 / Ikigai

Find your blueprint.

Discover your life purpose & career fit.

Ikigai is a Japanese idea: your reason for being. It sits where four things meet. Most people don't need a new dream, they need a clearer next step. This quick test shows where your four circles meet, and what to try this week.

  1. 01 What you love
  2. 02 What you are good at
  3. 03 What the world needs
  4. 04 What people value from you
Start the test →
07 / Join the journal

Standing still is moving backwards.

A journal letter is coming: one book, one habit stat, one build, once a month. Join the waitlist and I'll write when the first one is ready.

Free. No spam. Email only, used only for this letter. Leave anytime. Privacy

@keepgoinivan LinkedIn Threads X